About me

I’m lucky enough to call creating photo, video, and social media content my full-time job.
My name is Linda Florin, and I’m based in Stockholm, Sweden.

As a photographer, I’ve worked across a wide range of fields—from e-commerce and product photography to weddings, and of course, music. I picked up a camera as a teenager, and the moment I photographed my first live show, I was completely hooked. It eventually reached a point where my best friend and I started organizing our own shows just to have something to shoot.

I went on my first van tour in 2009, and since then I’ve been one of those souls who thrives on the road and never says no to a photo adventure. Along the way, I’ve explored several roles within the music industry—primarily photography and video, but also tour management, merch, production, and VIP services.

In 2023, I took the leap into creating more music videos, a journey that quickly went from chaos to pure joy. Social media has been part of my life for as long as I can remember, starting around the same time I began photographing. In recent years, I’ve taken that experience to a professional level, further expanding my skill set through formal education in digital marketing.